Heart of the Country was founded by husband and wife Lesley and Simon Stubbs in 1989 who initially imported printed doormats.

In 1991 Heart of the Country picked up a line of scented sachets made by a small company in South Carolina called Greenleaf. Over twenty years later Heart of the Country is now operated by Lesley and Simon’s sons Ben and Toby and Greenleaf is one of the biggest names in home fragrance both in the U.S. and U.K.